Ramanathan K
Co-Founder | Serial Entrepreneur
Ramanathan K co-founded FABLOON with an entrepreneurial focus on identifying customer problems and building practical, scalable solutions around them.
FABLOON: Clothing Designed Around Women Since 2013
FABLOON is a women founded custom clothing boutique based in T. Nagar, Chennai. Founded on 1 April 2013 by Ramanathan K and Bhavani Ramanathan, FABLOON has evolved from a small accessory venture into a full-service custom clothing and embroidery specialist serving women in Chennai and customers around the world.
Our Beginning
FABLOON did not begin as a traditional tailoring business. It started as a small accessories venture. Through direct interaction with women, the founders repeatedly saw the same problem: clothing was being sold and stitched around standard assumptions, while real women were expected to adjust themselves to those clothes.
The founders believed the opposite should happen. Clothing should adapt to the woman: her body, her comfort, her lifestyle, her occasion and her taste. That insight became the foundation of FABLOON’s transition into custom clothing.
Our Philosophy
We don’t ask women to fit into a size. We build the outfit around the woman.
What FABLOON Became
Over more than 13 years, FABLOON expanded into:
What We Specialize In
Embroidery is a central strength of FABLOON.
The team works across bridal blouses, sarees, kurtas, gowns, lehengas and other garments where detailed handwork and design execution matter.
At the same time, FABLOON is not limited to bridal wear. It supports women across three major needs: everyday and professional clothing, bridal and designer clothing, and red-carpet and concept clothing.
Founders
Built by a Husband-and-Wife Team
Bhavani Ramanathan
Co-Founder
Bhavani Ramanathan co-founded FABLOON with a strong understanding of women, clothing, fit, design and the service experience required to make custom tailoring reliable and personal.
Today
Today, FABLOON serves customers from its T. Nagar studio and through remote stitching workflows. Customers can consult online, receive measurement guidance, coordinate their garment from outside Chennai, and have completed outfits delivered across the world.
At a Glance
Brand Facts
- 1 Apr 2013
- Founded
- T. Nagar
- Chennai
- In-store + Online
- Service
- Worldwide
- Delivery
- 30,000+
- Customers
- 30+
- Celebrity Clientele
- Embroidery
- + Custom Clothing
- Women
- Founded Boutique